055: Leveraging Other People

What is leverage and how does it affect your business? Simply stated, leverage is using something and/or someone to maximize your advantage. It is a way to exert minimum effort to achieve maximum results. A smart business owner will utilize the talents and efforts of others who have expertise in areas that they don't. When you leverage other resources, you not only benefit from the experience of other people's trials and errors, but you avoid the time and expense of start up costs. The idea is to work smart. Entrepreneurs are innovators that change the way we live and work. They bring vision to the marketplace and creative ideas that can change the world. Leveraging the knowledge and expertise of others affords entrepreneurs a way to focus on what is really important: their customer. 

- Mark