Episode 5: How Marriott & Frontify Use Rich Content to Gamify B2B Marketing

2025-06-27

In this episode of The Media Frenzy Podcast, Sarah and Dave explore what it truly means to create Rich Content—and why it's more than just blogs and videos. From Marriott’s personalized travel quiz to Frontify’s logo-spotting game, they break down how interactivity and gamification are transforming B2B marketing. In just 15 minutes, you’ll learn: What defines “Rich Content” and why it drives better results How gamified campaigns increase engagement and lead generation

In this episode of The Media Frenzy Podcast, Sarah and Dave explore what it truly means to create Rich Content—and why it's more than just blogs and videos. From Marriott’s personalized travel quiz to Frontify’s logo-spotting game, they break down how interactivity and gamification are transforming B2B marketing.

In just 15 minutes, you’ll learn:

What defines “Rich Content” and why it drives better results
How gamified campaigns increase engagement and lead generation
Real-world examples of creative B2B marketing done right
Why aligning content with your brand message is key

Tune in as we decode stories, strategies, and campaigns that move the B2B world forward—one bold idea at a time.

Listen now and get inspired to elevate your next campaign.

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