Is a Vintage Car Company Treading on Ford’s Bronco Trademark?

As part of our weekly series breaking down trademark and intellectual property insights, we are excited to introduce the newest addition to BL Business Branding - a podcast hosted by Nick Martinez and Isabel Wadsworth.

Together, they'll tackle IP stories straight from the headlines and break down what business owners can learn from these real-world examples to help protect their brands and revenues.

Check out their first episode, where Nick and Isabel dive into the history of the Ford Bronco and the recent lawsuit Ford filed alleging that a Georgia company reselling vintage-moded versions of the cars infringed on their iconic trademarks.