Impact Investing - Serenity Shares - with Scott Sacknoff

With a background in creating indexes, Scott took the United Nations' 17 Sustainable, Development Goals and created an ETF containing those companies that address one or more of the these U.N. Goals.  After providing his insight into the accuracy of index ETF's, Scott discusses the genesis of Serenity Shares formation.  Filtering all stocks, looking to identify those companies that  focus on achieving one or more of these SDG's, resulted in the selection of 110 companies, who form the index and ETF.  Very interesting, especially for those who seek to "...invest for a return while making a difference."  Scott gave presentations at the Annual Sustainable, Responsible Impact Investing Conference in late 2017.