Ep 7. | Pivoting with Purpose | Andy Shaffer, Executive Producer and Former President of Shaffer Entertainment

Join us as we follow Andy Shaffer's journey through the highs and lows of the entertainment industry. From fighting against a city-wide ban to navigating the challenges of technological advancements, Andy's resilience and adaptability will leave you on the edge of your seat, wondering how he'll overcome the next obstacle. Tune in to discover the twists and turns of Andy's business evolution and prepare to be left wanting more.

Andy is a seasoned entrepreneur sharing a captivating journey that traces back to his family's business roots from 1929. His great-grandfather's bold transition from running a pharmacy to venturing into the music business, coinciding with the rise of jukeboxes, set the stage for a remarkable legacy. Over the years, Andy has been instrumental in leading Shaffer Entertainment, which represents a diverse range of entertainment equipment across the United States. His pivotal role in navigating through industry-shifting events, such as the impactful 2008 smoking ban campaign, eloquently named "Can the Ban", offers invaluable insights into adaptability and resilience in business operations. Andy's experiences and entrepreneurial spirit bring a wealth of wisdom and innovative strategies for business leaders seeking to evolve and thrive in dynamic landscapes.

If you ever let your sponge harden up, then I think you're in trouble. You got to be a sponge, and you got to be willing to listen to everyone else. That's the only way we're going to grow, and that's how you're going to evolve. - Andy Shaffer

Cultivate Strong Customer Relationships
Building strong customer relationships is at the core of maintaining a successful business. Andy Shaffer's dedication to understanding his client's challenges and his devotion to their satisfaction enabled him to foster deep connections within the industry. It's imperative to prioritize customer needs and create impactful experiences, an approach that not only elevates your brand reputation but also improves customer loyalty and retention in the long run.

Resources in this episode:

• Find Andy on LinkedIn.
• Check out VIP Hard Seltzer, Andy's recent investment and advisory company.
• Triangle Park, Andy's debut as Executive Producer, tells the story of the first NFL game ever played in Dayton, Ohio.