We get bombarded with commercials and ads daily. Buy this thing. Check that item out. If the tactics were that simple, no company would go to the effort of creating mascots or telling unique stories to gain the attention of their potential customer base.
But we know that's part of what gains customer loyalty - a good story; a testimonial; some good word-of-mouth from recent buyers. Companies have to be able to tell a good story on top of making something useful.
So if a company tells us something that speaks into what they believe - how do we respond to that? We may enjoy what they make, but do we also endorse what they believe in too?
What do you think about that?
Is Art Valuable In a Time of Crisis?
COVID-19 and What Story Do You Feel Is Being Told Right Now?
Mulan and #MeToo
Narrative Wars 12: Marriage: Real-Life Fairy Tale? Or Just a 1-in-2 Divorce?
E66: "Bambi" and Initiating Boys Into Manhood
Narrative Wars 11: Humans - Advanced Breed of Apes? Or Something Divine?
Update 2020 (It's a Short One)
E65: "Star Wars: A New Hope" and the Allure of Uncharted Space
E64: "Rudolph" and the Bullies, the Misfits, and Life's Harsh Lessons
Narrative Wars 10: Should We 'Bend the Knee' to Our Critics?
E63: "The Fellowship of the Ring" and Finding Your Place in a Group
Interview 18: Despite Popular Belief, "Story and THE Story Are Connected"
E62: "It" and Fear Through the Lens of Children and Adults
Interview 17: Sam Eldredge, author of "Killing Lions: A Guide Through the Trials Young Men Face"
E61: "The Lion King" and What Redemption Looks Like
E60: "Dark" and What If Time Travel Was Possible?
The Writer's Lens - E59: The Exalting and Glorifying of Ideas
Narrative Wars 09: Why Is It So Hard To Change People's Minds?
The Writer's Lens - E58: Can Telling A Story Expose Something?
Narrative Wars 08: What Is A Human Life Worth?
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