We get bombarded with commercials and ads daily. Buy this thing. Check that item out. If the tactics were that simple, no company would go to the effort of creating mascots or telling unique stories to gain the attention of their potential customer base.
But we know that's part of what gains customer loyalty - a good story; a testimonial; some good word-of-mouth from recent buyers. Companies have to be able to tell a good story on top of making something useful.
So if a company tells us something that speaks into what they believe - how do we respond to that? We may enjoy what they make, but do we also endorse what they believe in too?
What do you think about that?
The Writer's Lens Reviews: Stranger Things - Season 3
The Writer's Lens - E57: How Do We Go About Exploring New Ideas?
The Writer's Lens - E56: Does Cursing Make a Story More Realistic?
Narrative Wars 06: We Are Told We Can Change The World - Can We?
Narrative Wars 05: How Do We Develop Our Worldviews?
The Writer's Lens - E55: Pride Before The Fall, They Say
The Writer's Lens - E54: Needing To Clarify Some Things About My First Two Books
The Writer's Lens - E53: Sloth And Writing...When You Can't Adult
The Writer's Lens - Interview 16: Jordan Raynor, "All Writers Are Entrepreneurs"
Narrative Wars 04: When We Disagree With Big Narratives
The Writer's Lens - E52: A Writer's Lust Is Not A Labor Of Love
Narrative Wars 03: Who Is Responsible For The 'Big Narratives'?
The Writer's Lens - E51: Wrath And Writing
Narrative Wars 02: Your Life Is Part Of A Bigger Story
The Writer's Lens - E50: Me? A Greedy Writer? Come On Now....
Narrative Wars 01: What Is Your Life's Story?
The Writer's Lens - E49: Can We Be 'Gluttons' For Our Writing?
The Writer's Lens - Interview 15: Austin Gohn, "Discovering Rest In A Restless Age"
The Writer's Lens - E48: How Can Envy Kill Our Creative Pursuits?
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