We get bombarded with commercials and ads daily. Buy this thing. Check that item out. If the tactics were that simple, no company would go to the effort of creating mascots or telling unique stories to gain the attention of their potential customer base.
But we know that's part of what gains customer loyalty - a good story; a testimonial; some good word-of-mouth from recent buyers. Companies have to be able to tell a good story on top of making something useful.
So if a company tells us something that speaks into what they believe - how do we respond to that? We may enjoy what they make, but do we also endorse what they believe in too?
What do you think about that?
The Writer's Lens - Interview 13: Brian Del Turco, "Your Digital Voice Matters"
The Writer's Lens - E47: How Do We (Not) Handle Criticism And Feedback?
The Writer's Lens - Interview 12: David Ramos, The Long Road To Authorship
The Writer's Lens - Interview 11: Loren Reash-Henz, "Does Music Tell Stories? And How Do We Value Art?"
The Writer's Lens - Interview 10: Willie Scott, aka FOLD
The Writer's Lens - E46: A 2019 Confessional (With Goals)
The "Pens of Steel" Group Discussion Special: Making A Digital Footprint
The Writer's Lens - A "Best Of" Interview Compilation
The Writer's Lens - Response Episode: "Is The Lord Of The Rings A 'Racist' Story?"
The "Pens of Steel" Group Discussion Special: Competing In The Sea Of Voices
The "Pens of Steel" Group Discussion Special: What Is A Digital Voice? PART 1
The Writer's Lens - E45: The Affirmation of Finished Work
The Writer's Lens - Interview 09: Kay Smith, How Can Art And Faith Work Together?
The Writer's Lens - E44: The Anxiety of Unfinished Work
The Writer's Lens - Interview 08: Brian Del Turco, Owner / Operator of LifeVoiceQuest - PART 2
The Writer's Lens - BONUS: Netflix Wants Its Viewers To Dictate Endings...Is That Good?
The Writer's Lens - Interview 08: Brian Del Turco, Owner / Operator at LifeVoiceQuest - PART 1
The Writer's Lens - E43: The Incredible (And Mind-Numbing) Power Of Distraction
The Writer's Lens - E42: How Do I Get (Over) Writer's Block?
The Writer's Lens - E41: Do I Have To Be An Expert On The Topic Of My Book (In Order To Write It)?
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