642: Scaling Smarter: 3 Lessons from Coaching a $100M Broker

What if the real key to scaling your mortgage business isn’t doing more—but doing the right things better?

 

In this episode, I break down three critical lessons from a coaching session I did with a $100M producer. Whether you’re funding $10M or just trying to fund your first 10 files, these lessons will help you work smarter—not just harder. If you're serious about growing your business without burning out, this episode is for you.

We’ll cover:

• Protecting Your Superpower - Why doubling down on what you're best at—and removing everything else—is key to scaling.
• Hiring the Right People - You don't have a people problem—you have a fishing-in-the-wrong-pond problem. Here’s how to fix it.
• Designing Your Ideal Workday - How to plan not just your income goals, but your time, energy, and lifestyle three years from now.
• Bonus - Why most brokers unintentionally trap themselves—and the mindset shift needed to build a real business, not just a busier job.

 

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