Expat Files - 09.22.19

Descriptions- EXPAT FILES SHOW #890 SUN, SEPT 22 (09-22-2019):

#1- English Language Radio Stations and Gringo Disc Jockeys in Latin America:

Since the 1990’s, all of the 20 or so big Latin American media markets have had at least one daily radio program hosted by a real live gringo broadcasting in English. Radio PR men and marketers have realized there are enough gringos, expats, teachers, tourists embassy workers and gringo wannabees in markets centered around big cities like Mexico City, Panama City, Bogota, Guatemala City, Tegucigalpa, etc., that it makes sense to have token gringo DJ. Latino advertisers love that demographic because English speakers always have more purchasing power then average Spanish speaking radio listeners. Today you’ll hear the untold story..   

#2- Gringos just hate Reggaton Music. So what’s wrong with it?

In Latin America you hear reggaton’s grinding, monotonous beat everywhere. It’s the soundtrack of youth in Latin America. But the truth is 99% of gringos and expats cannot stomach it. Yes, it does absolutely suck. However, if you live or visit Latin America you get bombarded by radios, TV’s, smart devices, malls or even oozing from the walls. Solution? You either ignore it, block it out, or get used to it. But you don’t have to like it.  

#3- Johnny’s week-long “Expat Insider Seminar” in Central America is scheduled for Friday, Jan 11th through Thursday Jan 16th, 2020.

To get on the early-bird sign up list, email theexpatfiles@gmail.com.

Join me on my January 2020 adventure and get a 2 to 5 year head start on your own “Plan B” (providing the world doesn’t implode by then!)

#4- Check out my “The Expat Files” You Tube channel. See all the fun slides and photos that go along with each show. There are now more than 150 shows posted on my YouTube channel so have a look.