33 Tangents - Episode #22 - Starting a Testing and Optimization Program

This week, Jim and Jason are joined by Hila Dahan, 33 Sticks co-founder and testing & optimization extraordinaire,  We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve attempted in the past and have failed to get it off the ground.  They’re super excited about the prospects of what it can do so they’re focused on the sexy things they can do when it’s up and running once it’s up and running however, they’re not focused on the foundational pieces that are critical to do first to make sure all of that is possible.  What are the key first steps in setting up a testing program?  What are common missteps and misconceptions in the early phases?

 

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