PCA 2021: Tarazona Cigars

From the 2021 PCA Trade Show, we talk to Eddie Tarazona of Cigars.

The past couple of years has seen some interesting moves made by Eddie Tarazona and Tarazona Cigars. It started a couple of years ago with the launch of the Caraballo brand, a brand named for Eddie's business partner Mario Carabello. Despite a pandemic, Tarazona has doubled-down hiring by two senior positions in Willy Marante for Vice President of Sales and Marketing and Ben Rosario as Vice President of International Sales and Development. The company also expanded its in-house field sales staff, and made a significant financial donation to the PCA war chest. Meanwhile, from a product innovation standpoint, Tarazona would showcase two ultra-premium artesian limited edition products at this year's Trade Show.

References

• PCA 2021 Report: Tarazona Cigars