How to Network the Right Way, Keys to Marketing with Milo Speranzo, Senior Director Marketing North America at Dell - Ep. 73

Today, we have Milo Speranzo, Dell’s Senior Director of Marketing to talk about how to grow your network effectively, excel in your career, and the ins and outs of marketing.

Milo Speranzo is the Sr. Director of North America marketing for Dell Technologies. In this role, Speranzo is responsible for driving the vision, strategy, and execution of all marketing functions for Dell Technologies’ Public, Channel, and Specialty Sales teams. Previously at Dell Milo held the role of Sr. Director of US Public Sector marketing and Director of North America Federal marketing.

Speranzo has more than 20 years of experience in leading, consulting, maintaining compliance, developing best practices, and managing procurement operations for IT manufacturers and system integrators both in the commercial and public sectors. In his previous role, Speranzo served as Sr. Director of strategy and compliance for Tech Data. Leading up to that position, he was the owner and president of Split Rock Inc., a Service-Disabled Veteran-Owned company, where he was responsible for providing a broad array of business development consulting services to some of the largest IT manufacturers and systems integrators in the world.

Prior to becoming an entrepreneur, Speranzo served in the U.S. Air Force and as a Department of Defense (DoD) civilian as chief of command and control. He was awarded the Air Force Command and Control Noncommissioned officer of the year in 2006 and 2007. He assumed full responsibility for coordinating classified communication dissemination, and regional response, along with national incident and threat monitoring, and was also charged with maintaining constant visibility and current status of all assigned deployed personnel and assets deployed to disasters and war zones that were assigned to his team while stateside. He was deployed over 40 times, five of those times to the Middle East in support of Operation Enduring Freedom, Iraqi Freedom, and the Global War on Terrorism. During deployment cycles, he was awarded numerous medals including the Air Force Meritorious Service and Commendation Medal with valor in combat insignia.

In this episode, we talk about:

- How to grow your network a hundredfold and why going to a networking event isn’t the way to do it
- The importance of KPIs, metrics, customer personas, and other marketing tips
- Why you should do something for a couple of years that you don’t want to do career-wise

Ryan and Milo also talk about how colleges prey on ex-military people, and some tips for people who are getting out of the military.

Enjoy the episode!

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