23. Aaron Chin - CEO at Organika on building and instilling a culture of innovation, establishing consumer trust and driving growth of an established brand.

Founded in 1990 by Tom Chin & located in Richmond, BC, Organika is a family-led Canadian company with over 140 employees that is dedicated to being the go-to guide to everything wellness - from nutrition to movement to self-care.

Since assuming leadership of Organika in 2015, Aaron has played a key role in the continued growth of the company into an award-winning, globally recognised brand with a huge focus on innovation. 

The vertically integrated company distributes a growing catalogue of natural health and beauty products from coast to coast and in more than 25 countries worldwide.

On this episode Aaron provides an incredible amount of insight into the inner workings of Organika. We touch on leadership, the benefits of operating a business that is vertically integrated, building a trusted brand, balancing work and family life, mental health and much more!

https://organika.com/

If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com