[059] Here’s How You Can Write Like Your Customers Talk with Sara Frandina

2021-06-22

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Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too. Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away. And that's a big deal, my friend. So buckle up, because this one's a good one. On today’s episode of the Rebel Boss Ladies Podcast, we’re talking all about: how to write like you...

Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too.

Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away.

And that's a big deal, my friend. So buckle up, because this one's a good one.

On today’s episode of the Rebel Boss Ladies Podcast, we’re talking all about:

how to write like your customers talk;
what voice of customer research is;
why it's the key to meeting your people where they're at in your copy; and
how you can use it to help strategize your launch.

This may sound like a lot, but the incredible guest that’s joining us today is going to share exactly how you can get started with all of that.

Sara Frandina is a conversion copywriter whose true superpower in life is translating the thoughts and stories of others into meaningful insights that fuel empathy based marketing and communication for her clients.

I can’t wait to share all of this info with you so let’s dive right in!

Read this episode as a blog post at edenfried.com/059

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

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