Jessica Malone had a very successful corporate career prior to founding Nacho Average Fro, a company that helps people to declutter their lives. However, great money and benefits wasn't enough to keep Jessica in the corporate world. This is when she decided to do some soul searching and figure out what was next for her. A book called the "21 day Minimalism Challenge" would up being a life changing discovery for Jessica. Between this book and her own life experiences, Jessica proceeded to start her life decluttering coaching business.