Media Briefs: Bridged Media’s Maanas Mediratta on why ROI is increasingly important in AI

2025-04-24

For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to measure'. This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode, we hear again from Bridged Media CEO Maanas Mediratta. Last time we spoke about how Bridged Media was making AI tools...

For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to measure'.

This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better.

In this episode, we hear again from Bridged Media CEO Maanas Mediratta. Last time we spoke about how Bridged Media was making AI tools more accessible to a broader range of publishers. This time, our conversation was focused on how publisher conversations around AI have moved on, and why measuring ROI is becoming a key part of the discourse.

It can be challenging to visualise "Operationalising AI" and what that means for your organisation in terms of people, process and tech. Bridged Media is currently running a survey to help establish an industry benchmark on how to future proof your business using AI enabled tech.

Take the survey to help find out if your newsroom is AI ready.

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