Living In the Middle - The Sandwich Generation & Caregiving

As our population ages there are striking realities happening that impact not only the economics of business but also the quality of life for millions of Americans. Lyn Hilgenberg is the founder of Daylily a business that focuses on providing education and consulting for state-mandated dementia education and health aging topics. We talk about the physical and emotional impact of caring for older family members while still being responsible for younger family members...hence the "Sandwich Generation". Valuable life lessons here...meet Lyn.

Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.