n this interview, Tony from Cover speaks with Elke Brink, a wealth advisor at PSG Consult. Elke discusses her unexpected path to a career in finance, her educational journey, and the impact of earning her CFP designation. She shares insights on building client trust, particularly as a young female advisor, and the importance of continuous learning in the ever-changing financial landscape. Elke emphasizes the significance of starting early to build a client book and maintaining a holistic understanding of financial planning. The discussion also touches on the benefits of working with a reputable brand like PSG Wealth.