Marketing Technology Podcast by Marketing Guys
Business:Marketing
Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.
During the chat we discuss the following topics:
LinkedIn Ray van Hilst: https://www.linkedin.com/in/vanhilst/
Website Yoko Co: https://www.yokoco.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject
How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche
Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.
Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai
What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr
How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!
The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight
How to start using video advertising - Gil Sommer, VP of Product at Connatix
MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX
How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
How to make virtual events really work - Ike Kehal, CEO at Social27
ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse
Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11
In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel
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