James Lawrence - The Iron Cowboy

After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 states. His journey will make you laugh, cry, and possibly squirm in your seats in disbelief.

James shares with you the ups, the downs, and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they "Redefine Impossible."