Social media plays an increasingly important role in elections globally and is expected to be a key feature of the 2024 Indian elections. Campaigns on social media involve utilising the volatile nature of the medium and capitalising on communicating directly with voters. Dr Joyojeet Pal takes us through potential strategies that each party may use to connect with voters. He also explains the psyche behind certain posts and trends that may take shape over the election. Ms. Tanujja Dadlani, Research Analyst, ISAS, is in conversation with Dr Joyojeet Pal, Associate Professor, University of Michigan, to discuss the role of social media in the upcoming Indian elections.
Episode 163: India’s Strategic Choices
Episode 162: Beyond Floods Pakistan’s Climate Crisis
Episode 161: Tough Times for the Congress
Episode 160: India Commissions INS Vikrant
Episode 159: Recent Developments in Afghanistan
Episode 158: India’s Foreign Trade Policy
Episode 157: The Sri Lankan Crisis - Latest Developments
Episode 156: Indian Presidential Elections
Episode 155: The Rise of Chinese Private Security Companies
Episode 154: ‘The New BJP’ - A Book Discussion
Episode 153: Revisiting India-Japan Ties
Episode 152: Socio-Economic Developments in Balochistan
Episode 151: Environmental Security in South Asia
Episode 150: India’s Agnipath Scheme
Episode 149: Bangladesh’s Economic Outlook
Episode 148: India’s New VPN Rules
Episode 147: Pakistan’s Foreign Policy
Episode 146: The IPEF - What, Why and How
Episode 145: India-South Korea Ties
Episode 144: China’s Engagements in South Asia
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