EP 24: Making Value Tangible

Our current economy is like a modern-day gold rush.  Everyone is putting their art, their work, their service, out into the market.  How do you stand out from the rest?  What will give you that edge you need to be appealing to potential clients?  You want your potential clients to be emotionally moved.  You want them to realize, in a very real way, that you have the answer to a burning question they may not even know they had.  You want to make value tangible.