Digital Dawn: Transforming Brick and Mortar for Tomorrow with Alex Kinnier of GetUpside

Today’s guest is helping brick and mortar retailers transform themselves digitally in order to keep up and thrive in an increasingly online world. Alex Kinnier is the co-founder and CEO of GetUpside, a company that was specifically founded in order to transform physical commerce for the digital world. Listen in to hear what Alex has to say about the changes he’s seeing in consumer behavior, what retailers get wrong when building digital experiences, and what experiences Alex appreciates in his personal favorite brands. Topics Discussed in Today’s Episode:

✔ What GetUpside is all about ✔ What made Alex want to start GetUpside ✔ The biggest changes that Alex has seen in consumer behavior ✔ How to use data to reach out ✔ Changes that are long-term vs. changes that will go away once the pandemic is over ✔ What has not changed in restaurants and retail over the last few decades ✔ What retailers get wrong when building digital and offline experiences ✔ Best in-store experiences that Alex has seen ✔ Personal brands that Alex loves because of the experience ✔ How GetUpside is helping to accelerate the digital transformation for its clients ✔ Technologies on the merchant side that are being adopted faster than Alex expected ✔ Best things to do in Maryland

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Alex Kinnier

QUOTES: “I also value a world where people can gather, physical merchants can thrive.” “Traffic is down substantially in every brick and mortar business except potentially grocery.” “For me, my best experiences are the local merchants I work with here in Bethesda.”