S2E6. A History Still Being Written

S2:E6: A History Still Being Written | Sponsored By MOQ1

How did a modest product showcase become the industry’s can’t-miss week in Las Vegas?

This episode traces The PPAI Expo’s journey – from early Chicago roots and decades in Dallas to its modern home at Mandalay Bay Convention Center – and why that move transformed the show into promo’s grand stage. Josh and Stacy explore the business reasons behind the shift, the role Expo plays in funding PPAI’s broader mission, and why Vegas still amplifies energy, discovery and connection like nowhere else.

Featuring voices from Wayne Greenberg (Swag Krewe), Kevin Walsh (Showdown Displays) and Mark Hanratty (Swanky), this chapter connects history to the here-and-now – and shows how the destination fuels the industry’s future.

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Key Takeaways from This Episode:

• Humble beginnings to headline act. The show’s early gatherings laid the groundwork for a culture of discovery, education and relationships – the same pillars that define The PPAI Expo today.
• Why the move mattered. Transitioning from Dallas to Las Vegas wasn’t just logistics – it was a strategic reset that reignited scale, excitement and attendance.
• Association impact. Expo is a major revenue engine for PPAI – underwriting research, advocacy, education and initiatives that elevate the entire industry.
• Vegas advantage. Big-show infrastructure, accessibility and endless off-floor options amplify exhibitor creativity and attendee engagement – the city’s energy shows up on the floor.
• Team time that counts. For distributed companies, Expo week doubles as an annual summit – planning, bonding and strategy sessions you can’t replicate on Zoom.
• A living tradition. The show evolves with the market – from first-look product theater to inclusive conversations that broaden perspectives and strengthen outcomes.
• Plan like a pro. Registration opens in September – lock hotels early and build your team agenda so you can turn the destination into measurable ROI.

From tradition to destination, The PPAI Expo’s story mirrors the industry’s growth. Show up in Vegas with a plan – and be part of what’s next.

Register today: Visit PPAI.org/expo.