Nagi v Brooki | The money in copycat culture
So Invested

Nagi v Brooki | The money in copycat culture

2025-05-06
The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator economy.  The scandal also left us wondering: is this just another example of the ever-expanding copycat economy? From beauty to fashion, dupes are everywhere - why does it feel like originality is dying and that there ...
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