Inception Point AI & The Future of Podcasting with William Corbin

In this episode of Pods Like Us, Marv sits down with William Corbin, Chief AI Officer and co-founder of Inception Point AI, to discuss the evolution of AI in podcasting, the creation of AI-generated voices, the business model behind Inception Point AI, and the future of content creation. William shares behind-the-scenes stories, ethical considerations, and how AI is making content more accessible and personalized. 

Timestamps -

00:00 – Introduction & Guest Welcome 
● Marv introduces William Corbin and the founding team of Inception Point AI. 
● William’s current role as Chief AI Officer. 
01:30 – The Founding Story 
● How William assembled the founding team using AI. 
● The unique process of selecting Janine Wright as CEO via AI analysis. 
02:30 – Company Motto & AI-First Culture 
● Inception Point AI’s creed: “Always AI, always forward, always fun.” 
● How AI is integrated into every aspect of the company. 
02:50 – William’s Podcasting Origins 
● Early podcasting experiments in 2004 with RSS feeds. 
● The journey from hobbyist to professional podcaster. 
05:00 – The Coronavirus 411 Podcast 
● Launching a daily COVID-19 news podcast. 
● Achieving syndication on 1,800 radio stations and becoming the #2 daily news podcast. 
06:30 – The Power of Niche Content 
● Using AI to create hyper-targeted podcasts (e.g., fishing reports for specific lakes). 
● The value of serving small, passionate audiences. 
08:00 – AI’s Role in Content Accessibility 
● How AI transforms raw data into engaging stories. 
● Making content accessible for people with disabilities. 
10:00 – The Evolution from Blogging to Podcasting 
● The shift from written blogs to audio content. 
● Podcasting as the new “blogosphere.” 
12:00 – Quality Control & AI-Generated Voices 
● Challenges with AI-generated content: glitches, fact-checking, and quality assurance. 
● Moving from voice clones to fully AI-generated voices for ethical and legal reasons. 
15:00 – Ethical Considerations in AI Voice Creation 
● Avoiding unauthorized use of real voices (e.g., Siri’s voice actress story). 
● Transparency and consent in AI voice usage. 
18:00 – The Origin of “Inception Point” 
● How the company name was chosen with the help of AI. 
20:00 – AI Voices as Non-Characters 
● Creating backstories for AI voices without misleading listeners. 
● Ensuring authenticity and transparency. 
22:00 – Business Model & Monetization 
● Three revenue streams: licensing, ad revenue, and partnerships. 
● AI personalities as brand ambassadors. 
25:00 – The Future of AI in Content Creation 
● AI’s growing intelligence and its impact on media. 
● The importance of advocating for AI as a new form of intelligence. 
28:00 – Addressing Backlash & Industry Resistance 
● Reactions to AI in Hollywood and the podcasting community. 
● The importance of starting conversations about AI’s role in media. 
32:00 – AI vs. Human-Hosted Podcasts 
● Surprising listener growth after switching to AI hosts. 
● Where AI excels and where human hosts still shine. 
35:00 – Content Longevity & Accessibility 
● The value of evergreen podcast content. 
● Making content accessible to all, including those with disabilities. 
38:00 – The Impact of AI on Jobs 
● AI’s role in creating new job opportunities. 
● The need for optimism and adaptability in the face of technological change. 
41:00 – Reviving Underutilized Content 
● Using AI to give new life to old research, university archives, and media catalogs. 
44:00 – Serving Underserved Audiences 
● Producing “critical content” for niche audiences (e.g., allergy reports, space weather). 
47:00 – Embracing Mistakes & Continuous Improvement 
● The importance of learning from errors in AI and human content creation. 
50:00 – The Diversity of Podcasting 
● The wide range of podcast genres and formats. 
● The role of smart speakers in podcast discovery. 
53:00 – Living Biographies & Real-Time Updates 
● AI-powered biographies that update as public figures’ lives evolve. 
56:00 – Novelty Podcasts & Audience Insights 
● Unique podcast concepts (e.g., “A Moment of Silence,” “Bird Songs for Cats”). 
● Data-driven content creation. 
59:00 – Final Thoughts & Contact Information 
● William’s passion for accessible content and technology. 
● How to contact William and Inception Point AI. 

 

Contact & Resources - William Corbin: william@inceptionpoint.ai | LinkedIn 
● Inception Point AI: info@inceptionpoint.ai 
● Pods Like Us: themarvzone.org