“People are accustomed to worship different forms of demigods, but in Bhagavad-gita such a mentality is condemned; therefore one should be intelligent enough to worship only the Supreme Personality of Godhead in His different forms such as Lakshmi-Narayana, Sita-Rama and Radha-Krishna. Thus one will never be cheated.” (Shrila Prabhupada, Shrimad Bhagavatam, 3.25.38 Purport)