The Importance of Message And Mission To CEO and Chief of Staff

On this episode of the podcast we discuss the importance of message and mission. We detail why the CEO must develop simple themes and messages that articulate where the organization is headed. And why reinforcement of these themes by the CEO and Chief of Staff is critical to organization buy in. We then give a case study on how Satya Nadella has used this model at Microsoft to turn the organization around. We also articulate why the Chief Of Staff must master and reinforce these themes.