David Goodman started his career in advertising and marketing, working for the largest and third largest ad agencies in the world, serving clients such as Pillsbury, Heinz, Keebler, Kimberly-Clark, Salada Tea, and Kraft. Then, serving as manager of new product development for fragrances and toiletries, for Beecham Cosmetics. It was during this period that he learned how to use advertising and marketing effectively.
As Chairman/CEO of Edenark Group, he merges the above learning into a service that uses the w...
David Goodman started his career in advertising and marketing, working for the largest and third largest ad agencies in the world, serving clients such as Pillsbury, Heinz, Keebler, Kimberly-Clark, Salada Tea, and Kraft. Then, serving as manager of new product development for fragrances and toiletries, for Beecham Cosmetics. It was during this period that he learned how to use advertising and marketing effectively.
As Chairman/CEO of Edenark Group, he merges the above learning into a service that uses the world’s premier sustainability certification for SMEs (small to mid-sized organizations with run rates from $0 - $1 billion), to help clients differentiate from competitors and grow faster, while also saving money, improving staff performance….and doing the Right Thing for the environment and future generations.
David joins Mitch to discuss sustainability and the message and certifications that he is making available to the small business community. You can also watch a video of their discussion on our YouTube Channel.
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