How Virtuoso Is Making Sustainability Sellable to Luxury Travelers

Jessica Hall Upchurch, vice chairman and sustainability strategist for luxury travel network Virtuoso, talks with James Shillinglaw of Insider Travel Report about the programs she has helped develop to turn sustainable travel into part of the mainstream for the group’s luxury travel advisors. Hall Upchurch has launched an annual sustainable travel report to gauge progress and has backed yearly awards to preferred partners and travel advisors recognizing their achievements in sustainability. For more information, visit www.virtuoso.com.

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