#7 Learning the Importance of Law Firm Pricing Strategy (Alternative Pricing 3 of 4)

In part 3 of the Lawyers Who Learn series on Alternative Pricing, Lawine CEO David Schnurman interviews Eddie Hartman, co-founder of LegalZoom and partner at Simon-Kucher, about the intricacies of pricing strategies within the legal industry. Eddie shares his career journey from tech enthusiast and lawyer to consultant specializing in pricing strategy for AmLaw 100 firms and legal tech companies.

The conversation delves into the nuances of pricing, highlighting the importance of value perception, the challenges of traditional hourly rates, and the potential impact of AI on legal pricing models. Eddie also provides insights into how future law firms might adapt their pricing strategies to better align with client expectations and technological advancements.