Kirk Wakefield

The world of sports has been squarely in the news in recent weeks, as teams, leagues and players grapple with the implications of the COVID-19 public health crisis. Dr. Kirk Wakefield, the Edwin W. Streetman Professor of Retail Marketing and executive director of Sports Strategy & Sales in Baylor’s Hankamer School of Business is a nationally-recognized researcher and sports business expert. In this Baylor Connections, he analyzes how teams at both the professional and collegiate levels navigate change, engage fans and work to make the best of uncertain times.