Matchroom’s content strategy to be the Greatest Showmen

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to Matchroom’s Boxing CEO Frank Smith and Multi Sport CEO Emily Frazer. 

Recorded shortly after the release of Box To Box-produced Netflix documentary The Greatest Showmen on the business and its leaders Barry and Eddie Hearn, the pair discuss the show’s impact, Matchroom’s content strategy across its various sporting properties, and what it will be looking at in the future. 

They also give insight into the future of pay-per-view in boxing, how running your own D2C platform can lead to benefits outside of direct subscriptions, and more.