The Biggest Mistake Clinic Owners Make when Recruiting Gen Z with Shaida Rabie

In this new episode, Rick sits down with Shaida Rabie to talk about all things Gen Z including what they look for when searching for a job, why social media recruitment is essential, and what content clinic owners should be posting.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

In this conversation, Rick and Shaida discuss topics such as:

• Where GenZ’s Go For Content Ideas
• Following Influencers vs. Company
• GenZ Stereotypes
• #1 Mistake Clinic Owners Make with Recruitment
• How a GenZ Decides Who to Work For
• Traditional Recruitment vs. Social Media
• Why You Should NOT Use Stock Photos
• What Content should Clinic Owners be Posting?
• Figuring Out What’s Trending on Social Media
• Things You Should NOT Be Doing on Social Media

 

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