Joop Groen (Viride) on creating biobased asphalt with CIRCUROAD

With a family name that means ‘green’ in Dutch, it was inevitable that Joop Groen would occupy himself with the transition towards a biobased economy. Such as CIRCUROAD, a Dutch collaborative project on creating biobased and circular alternatives for bitumen, the fossil binder of asphalt. Joop runs his company called Viride - meaning green in latin. He says he has an optimistic view on the future.