10.00 Six types of customer

2021-08-22

Using the work of Jones and Sasser I briefly summarise how understanding each of the six types of customer can really focus and guide customer service and marketing efforts. Six types of customer: Apostle Loyalist Mercenary Defector Hostage Terrorist. If we fail to see the significance of each, and do not see their potential impact on any business, it is a wasted opportunity or lost chance to repair damage. A lot more on this and many other free downloads at my website: www.an...

Using the work of Jones and Sasser I briefly summarise how understanding each of the six types of customer can really focus and guide customer service and marketing efforts.

Six types of customer: Apostle Loyalist Mercenary Defector Hostage Terrorist.

If we fail to see the significance of each, and do not see their potential impact on any business, it is a wasted opportunity or lost chance to repair damage.

A lot more on this and many other free downloads at my website: www.andrewgibbons.co.uk

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