Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm

No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process. 

On this episode of the CMO Series, Charles Cousins is lucky to be joined by Susanne Mandel, Chief Business Development & Marketing Officer at Lowndes, to discuss why we need to rethink this ‘one-size-fits-all’ approach, and how to implement a more tailored training program across your firm.

Susanne shares the trials and tribulations of running an ambitious, bespoke coaching program and how the firm has refined the approach with notable success.

Listen in as Charles and Susanne discuss:

• Why a ‘one-size-fits-all’ approach to BD training might not be ideal
• What makes a tailored BD program more effective
• The process for building a BD program around the needs of your people
• The challenges in running multiple programs simultaneously
• Key successes that have made the program worthwhile
• Advice for others developing their own BD training program