Transforming ideas into strategic content

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How do you turn a content idea into something meaningful and strategic for your audience? 

In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them through the client journey.  

Mel provides a detailed outline of steps including capturing initial ideas, refining them, ensuring they provide value, and sharing them effectively. She also touches on the concept of content creator archetypes to help listeners understand their unique approach to content creation.  

Make sure you join Mel in her upcoming content planning workshop. 

 

00:00 Introduction: The importance of strategic content 

00:58 Welcome to The Powerful Content Podcast 

01:58 Acknowledgement to Country 

02:15 Turning ideas into meaningful content 

04:05 The four Ps of consistent content 

05:59 Capturing and refining your ideas 

09:48 Organising and providing value 

12:55 Sharing your ideas effectively 

17:02 Workshop invitation 

18:14 Connect and Work with Mel 

 

Links mentioned in this podcast 

• Content Planning Workshop 
• A Year’s Worth of Content Mini-course 
• The Content Effect 
• Content Creator Archetype Quiz 

 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 20 – Abundant content ideas 
• Episode 89 – The ultimate content idea generator
  

Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

 

For more conversations on powerful content, connect with me here: 

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