Advertising iconoclast Jim Morris on Narrowing Your Book Audience and Book Agents

Agents of stupidity - that's what iconoclast Jim Morris calls advertising agencies that whitewash bad advertising and romanticize the profession. Jim is the author of Badvertising: An Expose´of Insipid, Insufferable, Ineffective Advertising. A 40-year advertising veteran, he knows his industry's foibles firsthand. In this episode, Jim discusses the process of coming up with the angle for his book, the importance of narrowing one's audience, and how he found a book agent.