51. Connecting the Dots Between Brand Strategy, Design Strategy and Brand Design

2023-03-23

In this episode of The C Word, I step through the 3 elements of Brand Creation: 1) Brand Strategy 2) Design Strategy 3) Brand Design Understanding and then leveraging these 3 distinct stages and skill sets is an important opportunity for design businesses. I share: • The purpose of each stage and how they differ • What brand strategy actually is • The building blocks of a comprehensive design strategy • How the 3 stages interlock to create a powerful brand outcome • How you can leverage them to create more value in your design business Enjoy! Bec x RELATED EPISODES Episode 30 - 3 Words to that will Increase Your Value as a Designer Episode 16 - Are Y...

In this episode of The C Word, I step through the 3 elements of Brand Creation:

1) Brand Strategy

2) Design Strategy

3) Brand Design

Understanding and then leveraging these 3 distinct stages and skill sets is an important opportunity for design businesses. I share:

• The purpose of each stage and how they differ

• What brand strategy actually is

• The building blocks of a comprehensive design strategy

• How the 3 stages interlock to create a powerful brand outcome

• How you can leverage them to create more value in your design business

Enjoy!

Bec x