Creating the type of agency you really want with Gini Dietrich

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In this episode I sit down with my guest Gini Dietrich of Spin Sucks to discuss how to figure out what type of agency you want and how to make that adjustment if you decide you need to pivot. Gini speaks about her experience of growing a large agency and making the decision to downsize.

Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Hosted by: Julia McLaughlin