38. Cross Selling and Specializing in Your Firm

In this episode of The Practicing Accountant, Doug and Dan discuss how accounting firms can strengthen client relationships and boost pricing power by focusing on a few core services instead of trying to offer everything. They argue that specialization allows firms to deliver higher-quality work, charge premium prices, and avoid the pitfalls of overextending.

Key takeaway: Focus on what your firm does best to attract ideal clients and enhance profitability.

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