113: Turn a Customer into Two with David St. Germain

David St. Germain is the Founder and CEO of Cactus Credit which helps people improve their credit profiles. He is also the author of Zero To Hero: 7 Simple Strategies for Creating the Life You've Always Wanted. We talk about upselling best practices, the drawbacks of too much innovation, and the role of environment in business success. 

 

Time Stamps

[00:26] David's entrepreneurial journey

[02:52] How to double your company's revenue fast

[06:46] Ways to uncover upselling opportunities

[09:00] Benefits of upselling value to existing customers

[09:56] Why business owners need to focus more on what's probable

[12:22] Too much innovation can be a bad thing

[13:49] The role of environment in business success

[16:54] Goal setting: match your effort with your goal

[20:08] David's goal achieving system

[22:22] Parting thoughts

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Davidstg.com

David's Book - Zero To Hero: 7 Simple Strategies for Creating the Life You've Always Wanted

David's LinkedIn