I’ll just say it—if you’re still not showing up on video in 2025, you’re leaving opportunity, brand equity, and straight-up money on the table.
In this episode, I sat down with my good friend and video wizard Mike Faraci, founder of Red Button Media (and author of Rethink Everything), to talk about why most people struggle with video—and how to finally get over it.
We cover:
Why looking and sounding "weird" on camera is totally normal (and backed by science)
How to remove every single ounce of friction between you and creating content
Mike’s crazy-effective system for getting camera-ready in under two minutes
Why being your real self on camera is your greatest marketing advantage
And yeah, we talk rucking, watch reviews, and what it means to build a business that can’t be taken away from you.
This one’s for anyone who’s ready to stop hiding—and start pressing record.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikefaraci/
Learn more about Red Button Media: https://www.hittheredbutton.com/
Check out Mike's book 'Rethink Everything: The Power of Video for Business and Sales': https://www.amazon.com/Rethink-Everything-Power-Video-Business/dp/B0FF24MTJ9?ref_=Oct_d_onr_d_3563_7&pd_rd_w=D8MgR&content-id=amzn1.sym.ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_p=ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_r=Q11DFB9NPF0FVWM6V52K&pd_rd_wg=Tk7Lw&pd_rd_r=c1a81d2e-c38c-42ba-8900-c117ce3ef57f&pd_rd_i=B0FF24MTJ9
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