Criticaleye Asia Podcast - Succeeding as a Regional CFO in Asia (ft. Echo Jin, CFO Asia, Microsoft)

Episode 23: Criticaleye Asia Podcast - Succeeding as a Regional CFO in Asia

In this episode, Yu-Wen Hsiao, Marketing and Communications Manager, APAC at Criticaleye, speaks with Echo Jin, Chief Financial Officer, Asia at Microsoft. Echo plays a crucial role in shaping Microsoft’s long-term strategy and business planning across the Asia region, working closely with the CEO to drive strategic development. 

During their conversation, Echo shares her expertise on the evolving role of CFOs in shaping business strategy, managing cross-border teams and adapting to the rapid changes in the dynamic region. She discusses the unique challenges faced by finance leaders in Asia, as well as how the CFO role is expanding beyond traditional financial oversight to become a key driver of innovation and long-term organisational success.

 

Discussion points include:

• How does the role of a Regional CFO extend beyond financial oversight in shaping the business strategy?
• How do you influence key stakeholders to align and drive organisational decisions?
• What challenges do you face in leading cross-border finance teams?
• How do you see the CFO role evolving in the future, especially in terms of driving innovation?
• How do you envision the CFO role adapting to challenges in Asia?