Using These 4 Words on Sales Calls? You Could Get Sued!

2024-11-05

This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question. And it's 4 words long… Here's the thing - most marketers don't realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble. In this episode, Greg and I break down: The FTC views goal-setting questions as manipulative future pacing techniques…

This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question.

And it's 4 words long…

Here's the thing - most marketers don't realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble.

In this episode, Greg and I break down:

The FTC views goal-setting questions as manipulative future pacing techniques…
Our team missed this violation until Greg pointed it out…
How to restructure your marketing to attract qualified customers upfront…
Why targeting desperate customers often leads to non-compliant tactics…
The right way to qualify prospects without asking about income goals…

I've completely changed how I handle sales calls now.

Instead of trying to dance around compliance issues, I focus on attracting customers who can make logical decisions about our products. The calls are easier, conversions are higher, and I sleep better at night.

Just straightforward conversations with qualified prospects. Trust me - your business will thank you for it.

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