The Changing Dynamic for Western Brands on Amazon w/ Bernie Thompson - Ep - 407 - Lunch With Norm

On today’s Lunch With Norm, we are with the founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson! We discuss the changing dynamic for western brands on Amazon. Find out the FTC's recent fine of $600,000 against a brand combining reviews with variations, and if Amazon has really become pay-to-play with ads. Our guests started in 2009 in Redmond, Washington, with a focus on creating high-quality computer peripherals that are affordable and easy to use and an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers".

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In this episode, founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson is here. Today, we discuss the changing dynamic for western brands on Amazon. He is an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers".

This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.