We raise our glasses all year long—and then pretend to raise awareness once a year.
Alcohol Awareness Month is here, but isn’t it a little… absurd? We don’t dedicate a month to heroin or meth, yet alcohol—responsible for 3.3 million deaths a year—gets a marketing campaign instead of a reckoning.
In this episode, I invite you to question the entire narrative around drinking.
Why do we glorify something that disconnects us?
What are we really chasing?
And could this be the month where you finally tell yourself the truth?
Let’s stop raising awareness—and start raising consciousness.
📘 Want my free book The Liquid Lie Unveiled: Living Life AFAF?
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