While many people are familiar with “traditional” PR and how it’s used to drive sales and traffic, few know how to leverage the same concepts in their personal and professional brand.
On this episode of The RAS Project, Ivan Temelkov chats with Isaac Mashman from Mashman Ventures to discuss the nuances of personal branding, its role in modern PR, and business/entrepreneurship.
You'll learn about the "foundation" of personal branding (a strong platform or system), what's involved in having a personal brand strategy, developing your message(s), and implementing specific tactics to make all of this work.
By the time you are finished with listening/watching this episode of The RAS Project, you'll have a better understanding of how to use PR tactics in your own personal branding efforts.